Leni Destia Edward, 1016031012 (2015) PERSEPSI (PERSONEL) BAND INDIE BANDAR LAMPUNG TERHADAP PENGGUNAAN MEDIA SOSIAL SOUNDCLOUD SEBAGAI MEDIA ALTERNATIF DALAM KEGIATAN PROMOSI BAND (Studi Pada Afternoon Talk Band, Police Militia Band, Independent Kidz Band). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
|
File PDF
ABSTRAK.pdf Download (7Kb) | Preview |
|
|
File PDF
ABSTRACT.pdf Download (64Kb) | Preview |
|
|
File PDF
COVER DALAM.pdf Download (22Kb) | Preview |
|
|
File PDF
PERSETUJUAN.pdf Download (157Kb) | Preview |
|
|
File PDF
PENGESAHAN.pdf Download (137Kb) | Preview |
|
|
File PDF
PERNYATAAN.pdf Download (126Kb) | Preview |
|
|
File PDF
RIWAYAT HIDUP.pdf Download (51Kb) | Preview |
|
|
File PDF
PERSEMBAHAN.pdf Download (62Kb) | Preview |
|
|
File PDF
MOTO.pdf Download (55Kb) | Preview |
|
|
File PDF
SANWACANA.pdf Download (92Kb) | Preview |
|
|
File PDF
DAFTAR TABEL.pdf Download (35Kb) | Preview |
|
|
File PDF
DAFTAR GAMBAR.pdf Download (5Kb) | Preview |
|
|
File PDF
DAFTAR BAGAN.pdf Download (3740b) | Preview |
|
|
File PDF
DAFTAR ISI.pdf Download (10Kb) | Preview |
|
|
File PDF
BAB I.pdf Download (33Kb) | Preview |
|
|
File PDF
BAB 2.pdf Download (69Kb) | Preview |
|
|
File PDF
BAB 3.pdf Download (28Kb) | Preview |
|
|
File PDF
BAB IV.pdf Download (113Kb) | Preview |
|
![[img]](http://digilib.unila.ac.id/style/images/fileicons/text.png) |
File PDF
BAB 5.pdf Restricted to Hanya pengguna terdaftar Download (208Kb) |
|
|
File PDF
BAB VI.pdf Download (15Kb) | Preview |
|
|
File PDF
DAFTAR PUSTAKA.pdf Download (46Kb) | Preview |
Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
Band Indie merupakan suatu grup musik independent dimana grup tersebut membuat musik dan memasarkan musiknya secara mandiri tanpa label. Walau dengan keterbatasan dana karena berkarya secara independen, Band Indie tetap harus menjangkau khalayak/pendengar untuk menikmati musik mereka. Salah satu upaya Band Indie untuk menjangkau khalayak/pendengar dengan keterbatasan dana ialah melalui media soundcloud, Media distribusi suara online ini mampu menjangkau khalayak yang berada dimana saja, dan tentunya tepat sebagai media alternatif bagi Band Indie untuk mempromosikan karya mereka. Afternoon Talk, Police Militia, dan Independent Kidz merupakan beberapa band yang menggunakan Soundcloud sebagai media alternatif mereka dalam kegiatan promosi band. Tujuan penelitian ini adalah untuk mengetahui persepsi personel band Indie terhadap penggunaan media soundcloud sebagai media alternatif dalam kegiatan promosi band, selain itu penelitian ini bertujuan untuk mengetahaui pengaruh soundcloud terhadap kepopuleran Band Indie. Penelitian ini menggunakan teori TAM dimana teori tersebut menggali tentang persepsi pengguna suatu media terhadap faktor kemudahan dan kebermanfaatan media tersebut. Penelitian ini menggunakan teknik wawancara dan observasi. Peneliti melakukan wawancara terhadap 6 orang informan dari 3 band berbeda yaitu Afternoon Talk, Police Militia, dan Independent Kidz. Kemudian peneliti juga melakukan pengumpulan data dan observasi pada akun soundcloud milik ketiga band tersebut. Hasil penelitian menunjukan bahwa para informan merasakan kemudahan dan kebermanaatan media sundcloud dan kepopuleran mereka semakin meningkat. Hal ini membuktikan bahwa persepsi para personel Band Indie bersifat positif, dan soundcloud juga berpengaruh dalam kepopuleran Band Indie. Kata Kunci : Band Indie, Soundcloud, Promosi Band, Media Alternatif Indie Band Personnel’s Perception on The use of Social Media Soundcloud as Alternative Media in Promotion Band Activities (case study on Afternoon Talk, Police Militia, and Independent Kidz Band) Indie Band is a group of independent music in which the group is creating and market his music independently without major label. Despite the shortage of funds for working independently, Indie Band still have to reach the audience / listener to enjoy their music. one of indie band's effort is to reach the audience / listener with limited funds is through SoundCloud media, this online media distribution of audio is able to reach the audience everywhere they are, and of course exactly as an alternative media for Indie band to promote their music. Afternoon Talk, Police Militia, and Independent Kidz are some bands that use SoundCloud as their alternative media in the promotion of the band. The purpose of this study is to determine the perception of Indie band on using SoundCloud media as an alternative media in promotion band activities, in addition to this study aims to know SoundCloud influence on popularity of Indie Band. This study uses a TAM theory where this theory dig about a user's perception of the ease and usefulness media. This research uses interview and observation techniques. Researcher conducted interviews with six informants from three different bands, namely Afternoon Talk, Police Militia, and Independent Kidz. Then the researcher also perform data collection and observation on Soundcloud account belonging to those three bands. The results showed that the informants feel the ease and usefulness sundcloud media and their popularity is increasing. This proves that the perceptions personnel Indie Band are positive, and SoundCloud also influential in the popularity of Indie Band. Keywords : Indie Band, Soundcloud, Promotion Band, Alternative Media
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | > HE Transportation and Communications |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Komunikasi |
| Pengguna Deposit: | 8695763 . Digilib |
| Date Deposited: | 09 Feb 2016 04:29 |
| Terakhir diubah: | 09 Feb 2016 04:29 |
| URI: | http://digilib.unila.ac.id/id/eprint/18762 |
Actions (login required)
 |
Lihat Karya Akhir |
