PENAKSIRAN NILAI EKONOMI TAMAN WISATA LEMBAH HIJAU DENGAN PENDEKATAN : CONTINGENT VALUATION METHOD

Selvi Rahayu, 1211021106 (2016) PENAKSIRAN NILAI EKONOMI TAMAN WISATA LEMBAH HIJAU DENGAN PENDEKATAN : CONTINGENT VALUATION METHOD. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.

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Abstract

Penelitian ini bertujuan untuk menganalisis apakah variabel Umur, Pendidikan, Pendapatan dan Kepuasan Pengunjung terhadap kesediaan membayar (willingness to pay/WTP) oleh responden pengunjung Taman Wisata Lembah Hijau. Penelitian ini juga bertujuan untuk menganalisis nilai ekonomi dan benefit loss. Sumber data yang digunakan adalah data primer dan sekunder. Penelitian ini menggunakan pendekatan Contingent Valuation Method (CVM) yaitu metode valuasi sumber daya alam dan lingkungan dengan cara menanyakan secara langsung kepada konsumen tentang nilai manfaat sumber daya alam dan lingkungan yang mereka rasakan. Penelitian ini juga menggunakan analisis regresi linier berganda dengan metode Ordinary Least Square (OLS). Hasil estimasi menunjukkan bahwa faktor pendapatan dan kepuasan pengunjung berpengaruh positif dan signifikan terhadap WTP. Sedangkan umur dan pendidikan memiliki hubungan positif namun tidak signifikan terhadap WTP. Rata-rata kesediaan membayar (WTP) pengunjung pada penambahan tiket masuk sebesar Rp. 534. Nilai ekonomi Taman Wisata Lembah Hijau sebesar Rp. 5.947.213.210,5 dan Benefit Loss sebesar Rp. 240.240.000. Kata Kunci : Umur, Pendidikan, Pendapatan, Kepuasan Pengunjung, Willingness to Pay, Nilai Ekonomi, Benefit Loss. ABSTRAK BAHASA INGGRIS The aim of this research is to analyze the variable of age, education, income, and visitors satisfaction influence towards willingness to pay/WTP by respondent's visitors of Lembah Hijau Park. It also aims to analyze the economic value and the benefit loss. The data sources which I used are primary data and secondary data. This research used Contingent Valuation Method (CVM) is a natural resources valuation method by asking the customers directly about the benefits about natural resources that they feel. This research also used the analysis of multiple linear regression with the method of Ordinary Least Square (OLS). The estimation result shows that the factor of income and visitors satisfaction is positively influence and significant towards WTP. Whereas age and education have a positive relation, however they are not significant towards WTP. The Visitors' willingness in paying for additional entrance ticket is RP.534. The economic value of Lembah Hijau Park is Rp. 5.947.213.210,5 and the Benefit Loss is Rp. 240.240.000. Keywords : Age, Education, Income, Visitors Satisfaction, Willingness to Pay, Economic Value, and Benefit Loss.

Item Type: Other
Subjects: H Ilmu Sosial = Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Prodi Ekonomi Pembangunan
Depositing User: 876613 . Digilib
Date Deposited: 24 Feb 2016 07:48
Last Modified: 24 Feb 2016 07:48
URI: http://digilib.unila.ac.id/id/eprint/21201

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