IMPLIKASI INTERAKSI ANTAR KONSUMEN, INTERAKSI PENYEDIA JASA DENGAN KONSUMEN, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

Cety Angelia, 1016051082 (2014) IMPLIKASI INTERAKSI ANTAR KONSUMEN, INTERAKSI PENYEDIA JASA DENGAN KONSUMEN, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.

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ABSTRACT.pdf

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COVER DALAM.pdf

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COVER LUAR.pdf

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LEMBAR PERSETUJUAN.pdf

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LEMBAR PENGESAHAN.pdf

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LEMBAR PERNYATAAN.pdf

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RIWAYAT HIDUP.pdf

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PERSEMBAHAN.pdf

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MOTO.pdf

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SANWACANA.pdf

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DAFTAR ISI.pdf

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DAFTAR TABEL.pdf

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DAFTAR GAMBAR.pdf

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BAB I.pdf

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Abstrak

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh variabel interaksi antar konsumen, interaksi penyedia jasa dengan konsumen, dan kualitas pelayanan terhadap kepuasan konsumen salon di industri jasa salon Bandar Lampung. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Penelitian ini menggunakan sampel sebanyak 100 responden dan menggunakan analisis data Regresi Linier Berganda. Berdasarkan hasil penelitian secara simultan, variabel interaksi antar konsumen, interaksi penyedia jasa dengan konsumen, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen salon. Secara parsial, variabel interaksi antar konsumen, interaksi penyedia jasa dengan konsumen, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen salon. Saran dari penelitian ini yaitu pihak salon dapat lebih memperhatikan bagaimana menciptakan suasana yang nyaman dan menyenangkan saat konsumen melakukan perawatan rambut dan saat konsumen menunggu waktu untuk menerima pelayanan dengan menyediakan ruang tunggu yang lebih luas. Kata kunci: Interaksi Antar Konsumen, Interaksi Penyedia Jasa Dengan Konsumen, Kualitas Pelayanan, Kepuasan Konsumen The purpose of this research are to analyze the influence of interaction between consumer, the interaction between service and consumer, and the quality of services towards the consumer satisfaction variable in beauty saloon service in Bandar Lampung. To take the sample, we used purposive sampling technique. This research used 100 correspondences as the sample and used Mutiple Linear Regression in analyzing the data. Based on the result of this research are as simultaneous, the interaction of variable between consumer, service interaction with consumer, and the quality of services there is a significant influence towards the consumers' beauty saloon satisfaction. As partial, the interaction variable between consumer, service interaction and quality of services there is a significant influence towards the consumers' satisfaction. We suggest that the beauty saloons should give the attention of how to make the comfort situation and how to make the consumer interest when they do the hair treatment and when they wait for receive the treatment with prepare them a new bigger waiting room. Keyword: interaction between consumer, interaction between service and consumer, the quality of service, the consumers' satisfaction.

Tipe Karya Ilmiah: Skripsi
Subyek: A General Works = Karya Karya Umum
Program Studi: Fakultas ISIP > Prodi Administrasi Bisnis
Depositing User: 031996 . Digilib
Date Deposited: 30 Oct 2014 08:18
Last Modified: 30 Oct 2014 08:18
URI: http://digilib.unila.ac.id/id/eprint/5002

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