Rafika , Dila Putri (2023) PERBEDAAN PEMBELI MAKAN SIANG DAN PEMBELI MAKAN MALAM DALAM MENILAI ATRIBUT RUMAH MAKAN PADANG X, BANDAR LAMPUNG. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.
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Abstract
This study aimed to analyze the differences between lunch buyers and dinner buyers in assessing the importance and performance of the attributes of Padang X Restaurant and analyze them to identify which attributes need to be improved and maintained. This study used a survey method by interviewing 35 samples of lunch respondents and 35 samples of dinner respondents on 16 attributes. The sample selection was chosen by probability sampling. Data analysis used the Mann- Whitney test and Importance Performance Analysis (IPA). The results of the Mann-Whitney test showed that there was no difference between lunch buyers and dinner buyers in assessing the importance and performance attributes. Meanwhile, the IPA results showed that there were 5 attributes that differ in importance and performance between lunch buyers and dinner buyers. Furthermore, the combined results of IPA for lunch buyers and IPA for dinner buyers concluded that there was one attribute that needs to be improved and there were eight attributes that need to be maintained. Keywords: Attributes, Importance and Performance, Importance Performance Analysis (IPA) and Lunch and Dinner. This study aimed to analyze the differences between lunch buyers and dinner buyers in assessing the importance and performance of the attributes of Padang X Restaurant and analyze them to identify which attributes need to be improved and maintained. This study used a survey method by interviewing 35 samples of lunch respondents and 35 samples of dinner respondents on 16 attributes. The sample selection was chosen by probability sampling. Data analysis used the Mann- Whitney test and Importance Performance Analysis (IPA). The results of the Mann-Whitney test showed that there was no difference between lunch buyers and dinner buyers in assessing the importance and performance attributes. Meanwhile, the IPA results showed that there were 5 attributes that differ in importance and performance between lunch buyers and dinner buyers. Furthermore, the combined results of IPA for lunch buyers and IPA for dinner buyers concluded that there was one attribute that needs to be improved and there were eight attributes that need to be maintained. Keywords: Attributes, Importance and Performance, Importance Performance Analysis (IPA) and Lunch and Dinner.
| Item Type: | Other |
|---|---|
| Subjects: | ?? 330 ?? ?? 630 ?? |
| Divisions: | Fakultas Pertanian > Prodi Agribisnis |
| Depositing User: | 2301738070 . Digilib |
| Date Deposited: | 13 Jun 2023 07:28 |
| Last Modified: | 13 Jun 2023 07:28 |
| URI: | http://digilib.unila.ac.id/id/eprint/72063 |
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