Riza Arviansyah, 1014023125 (2015) ANALISIS PENDAPATAN USAHA DAN SISTEM PEMASARAN SUSU KAMBING DI DESA SUNGAI LANGKA KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN. Fakultas Pertanian, Universitas Lampung.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
Penelitian ini bertujuan untuk : (1) Mengetahui produksi susu kambing dan pendapatan peternak, (2) menganalisis efisiensi sistem pemasaran susu kambing dan (3) menganalisis strategi pemasaran susu kambing. Penelitian dilakukan di Desa Sungai Langka Kecamatan Gedung Tataan Kabupaten Pesawaran yang ditentukan secara sengaja, dengan jumlah sampel sebanyak 37 orang peternak dan 3 orang pedagang sebagai lembaga perantara pemasaran. Pengambilan sampel peternak dilakukan dengan metode sensus, sedangkan sampel lembaga perantara pemasaran dilakukan dengan cara snowball, yaitu mengikuti alur pemasaran, yang diawali dari peternak (produsen). Pengumpulan data dilaksanakan pada bulan Juli – Desember 2014. Analisis data yang digunakan adalah analisis kualitatif (deskriptif) dan analisis kuantitatif (statistik). Hasil penelitian menunjukkan bahwa : (1) Rata-rata produksi susu kambing PE di lokasi penelitian masih di bawah potensinya, tetapi usaha ternaknya sudah menguntungkan, (2) Sistem pemasaran susu kambing PE di lokasi penelitian belum efisien, dan (3) Strategi pemasaran susu kambing PE oleh peternak di lokasi penelitian masih sederhana, belum dilakukan diversifikasi produk, belum ada merek dagang pada produk, tidak terdapat diversifikasi harga, dan belum terdapat kegiatan promosi. Kata kunci : kambing PE, pemasaran, pendapatan, produksi, susu kambing. ANALYSIS OF INCOME AND MARKETING SYSTEM OF GOAT MILK IN SUNGAI LANGKA VILLAGE GEDUNG TATAAN SUB-DISTRICT PESAWARAN REGENCY The objective of this research were to : (1) identify goat’s milk production and income, (2) analyze marketing system efficiency of goat’s milk, and (3) analyze marketing strategies of goat’s milk. This research was conducted in Sungai Langka Village Gedung Tataan District Pesawaran Regency and purposively selected. 37 breeders and 3 brokers as marketing agency for the sample. Sampling method for breeders used census method, while sampling method for marketing agency used snowball which is following the marketing flow start from breeders. Data were drawn in July-December 2014. This research used descriptive qualitative and quantitative for the data analysis. The results of this research showed that : (1) average of production for goat’s milk PE in location’s research was still under the potency, but the business was already profitable, (2) marketing system of goat’s milk PE in location’s research inefficient, (3) marketing strategies of goat’s milk PE in the location of this research still traditional, there was not product diversification yet, there was no brand yet, there was no price diversification, and there was no promotion activity. Key words : goat’s milk, goat PE, income, marketing, production.
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | > Pertanian ( Umum ) |
| Program Studi: | Fakultas Pertanian dan Pascasarjana > Prodi Agribisnis |
| Pengguna Deposit: | 8440951 . Digilib |
| Date Deposited: | 27 Oct 2015 09:07 |
| Terakhir diubah: | 27 Oct 2015 09:07 |
| URI: | http://digilib.unila.ac.id/id/eprint/14062 |
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