Dwistya Jayanti, 09160231132 (2014) STRATEGI HUMAS PT. INDOGROW INTERNATIONAL SERVICES DALAM MENINGKATKAN CITRA POSITIF PADA PELANGGAN (STUDI KASUS PADA PT. INDOGROW INTERNATIONAL SERVICES DI BANDARLAMPUNG). FISIP, Universitas Lampung.
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Abstract
Tujuan penelitian : Untuk mengetahui strategi humas PT. Indogrow International Services dalam meningkatkan citra positif pada pelanggan. Penelitian ini menggunakan model Kotler sebagai landasan teoretis dan tipe penelitian dalam penelitian ini adalah Deskriptif Kualitatif. Hasil penelitian ini menunjukkan bahwa strategi humas PT. Indogrow Internasional Services sebagai pelaksana kebijakan dari direktur untuk melaksanakan apa yang diperintahkan direktur dan pengontrol kebijakan. Perusahaan juga telah memiliki citra yang positif di konsumen, ini terbukti dari pengakuan dua konsumen yang mengatakan puas akan pelayanan perusahaan dan semakin meningkatnya jumlah konsumen pengguna jasa perusahaan. Humas sebagai pelaksana perintah direktur sangat penting posisinya dalam membangun citra perusahaan dan melayani konsumen sehingga konsumen merasa terpuaskan dengan pelayanan perusahaan. Kata kunci : citra positif, humas, strategi humas. Objective: To determine the public relations strategy of PT. Indogrow International Services in promoting a positive image to the customer. This study uses a model Kotler as the theoretical foundation and the type of research in this study is descriptive qualitative. The results of this study indicate that the public relations strategy of PT. International Indogrow Services as executive director to implement a policy of what is commanded and control policy director. The company also has a positive image in the consumer, as is evident from the recognition of two consumers who say satisfied with the service companies and the increasing number of users of consumer services companies. PR as executive director commands a very important position in building the image of the company and serve the consumer so that the consumer feels satisfied with the service of the company. Keywords: positive image, public relations, public relations strategy
| Item Type: | Other |
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| Subjects: | A General Works = Karya Karya Umum |
| Divisions: | Fakultas ISIP > Prodi Komunikasi |
| Depositing User: | 2597871 . Digilib |
| Date Deposited: | 31 Oct 2014 06:14 |
| Last Modified: | 31 Oct 2014 06:14 |
| URI: | http://digilib.unila.ac.id/id/eprint/5028 |
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