NN, NC. LAMTIUR SITUMORANG (2012) EFEKTIVITAS PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PROGRAM KEMITRAAN KELAPA SAWIT PT. PERKEBUNAN NUSANTARA VII (PERSERO) UNIT USAHA REJOSARI. Digital Library.
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Abstract
Abstract Penerapan Corporate social Responbility (CSR) pada Badan Usaha Milik Negara (BUMN) dengan berbagai peraturan yang mengaturnya, menjadikan kemitraan sebagai salah satu bentuk program pemberdayaan ekonomi kerakyatan dari tanggung jawab sosial perusahaan. Sebagai salah satu BUMN Pembina yang memiliki kemampuan dalam hal modal, teknik budidaya kelapa sawit, manajemen usaha dan organisasi yang baik dan yang menjalankan komitmen ini atas pertimbangan integrasi strategi bisnis perusahaan yang memiliki keterkaitan dengan rantai pemasok (supply chain) perusahaan, PT. Perkebunan Nusantara VII (Persero) memboyong tanggung jawab perusahaan ini dalam pelaksanaan Program Kemitraan Kelapa Sawit. Para petani yang memiliki keterbatasan dalam hal modal, lemah dalam teknik budidaya kelapa sawit dan manajemen usahatani, sulit mendapatkan informasi dan akses pasar dan membutuhkan suatu lembaga/kelompok, diajak untuk bermitra. Oleh karena itu, penelitian ini ditujukan untuk mengukur dan manganalisis tingkat efektivitas pelaksanaan Corperate Social Responbility (CSR) pada Program Kemitraan kelapa sawit yang dilaksanakan PT. Perkebunan Nusantara VII (Persero) Unit Usaha Rejosari terhadap petani mitra binaanya. Perhitungan melalui indikator kualitas, kuantitas dan waktu. Metode yang digunakan adalah kuantitatif deskriptif. Teknik pengumpulan data yang dipakai adalah kuesioner, wawancara dan dokumentasi. Pengukuran dilakukan terhadap dimensi kualitas, kuntitas dan waktu yang terdiri dari aspek permodalan, aspek pembinaan teknik budidaya kelapa sawit dan aspek penampungan hasil produksi yang merupakan kegiatan operasional dari pelaksanaan Program Kemitraan Kelapa Sawit. Abstract The application of Corporate Social Responbility (CSR) in State-Owned Enterprises (BUMN) with the various regulations that govern it, making the partnership as a form of welfare economic empowerment program of corporate social responsibility. As one of the coaches state that has the ability in terms of capital, oil palm cultivation techniques, business management ang good organization ang running of this commitment on consideration of the integration of business strategy that has linkages with supply chain company, PT. Perkebunan Nusantara VII (Persero) brings this corporate responsibility in the Palm Partnership Program. The farmers who have limitations in terms of capital, weak in the technique of oil palm cultivation and farm management, difficult to get information and access to markets and need for an institution / group, were invited to join the patnership. Therefore, this research is purposed to measure and analyze the effectiveness of CSR in Palm Partnership Program conducted PT. Perkebunan Nusantara VII (Persero) Business Unit Rejosari against farmer partners. The research estimates with quality, quantity and time indicators. The method used is quantitative descriptive. Data collection methode used are questionnaires, interviews and documentation. The measurement is carried out on quality, quantity and time dimention which consist of aspects of capital, technical assistance aspects on oil palm cultivation and production aspects of the shelter which is the operational activities of Palm Partnership Program. The results of this research indicates that the category of effectiveness of CSR in Palm Partnership Program conducted by PT. Perkebunan Nusantara VII (Persero) Rejosari’s Unit towards farmer partners is effective and the interval scale is 91,8 - 113,4. The category come from the multiple choice are pointed by 27 (67,5%) respondent. This shows that Palm Partnership Program has been strengthen the farmers in term of capital, can increase the ability and knowledge in oil palm cultivation techniques and institutional as well as clarity in the information and
| Item Type: | Article |
|---|---|
| Subjects: | A General Works = Karya Karya Umum |
| Depositing User: | tik 15 . Digilib |
| Date Deposited: | 25 Jan 2016 07:08 |
| Last Modified: | 25 Jan 2016 07:08 |
| URI: | http://digilib.unila.ac.id/id/eprint/19677 |
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