PENGARUH INOVASI, LOKASI, KUALITAS PRODUK DAN HARGA TERHDAP KEUNGGULAN BERSAING SOSIS GULUNG JURAGAN DIBANDAR LAMPUNG

MUHAMMAD KAFI PRASETYO, 1016051051 (2014) PENGARUH INOVASI, LOKASI, KUALITAS PRODUK DAN HARGA TERHDAP KEUNGGULAN BERSAING SOSIS GULUNG JURAGAN DIBANDAR LAMPUNG. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.

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Abstrak

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi, lokasi, kualitas produk dan harga terhadap keunggulan bersaing sosis gulung Juragan yang ada di Bandar Lampung.Penelitian ini menggunakan penelitian explanative research dengan menggunakan pendekatan kuantitatif. Populasi penelitian inia dalah konsumen sosis gulung Juragan, dengan jumlah sample sebesar 75 orang. Pengembilan sample pada penelitian ini adalah incidental sampling dengan teknik analisis linear berganda. Hasil penelitian ini adalah secara parsial inovasi dan lokasi berpengaruh signifikan terhadap keunggulan bersaing, kualitas produk dan harga tidak berpengaruh signifikan terhadap keunggulan bersaing. Sementara itu, secara silmutan variabel inovasi, lokasi, kualitas produk dan harga berpengaruh signifikan terhadap keunggulan bersaing sosis gulung Juragan yang ada di Bandar Lampung. Kata kunci : Atraksi wisata, fasilitas wisata, aksesbilitas wisata, keputusan berkunjung. ABSTRAK The aims of this research are to know the effect of innovation, location, product quality and price toword advantage comppetitive of sosis gulug Juragan in Bandar Lampung. This research use explanative ressearch. The population in this research is sosis gulung Juragan consumer, with sample amount 75 person. Sampling technique in this research is incidental sampling with technique of linear regression analysis. The result of this research are in parcial innovation and location variable significantly affected to competitive advantages, product quality and price not significantly affected to competitive advantage. A while, semultaniously all variable independent significantly affected to competitive advantages sosis gulung Juagan in Bandar Lampung. Key word: Inovation, location, Product Quality, Price, Comppetitive advantages

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor
H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Program Studi: Fakultas ISIP > Prodi Administrasi Bisnis
Depositing User: 9008987 . Digilib
Date Deposited: 23 Feb 2015 03:46
Last Modified: 23 Feb 2015 03:46
URI: http://digilib.unila.ac.id/id/eprint/7221

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