PERCIEVED VALUE KONSUMEN PRIA DALAM PEMBELIAN PRODUK SKIN CARE DI BANDAR LAMPUNG

Muhammad Irham, 1116051047 (2015) PERCIEVED VALUE KONSUMEN PRIA DALAM PEMBELIAN PRODUK SKIN CARE DI BANDAR LAMPUNG. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.

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ABSTRACT.pdf

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COVER DALAM.pdf

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HALAMAN PERSETUJUAN.pdf

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Abstrak

ABSTRAK PERCEIVED VALUE KONSUMEN PRIA DALAM PEMBELIAN PRODUK SKIN CARE DI BANDAR LAMPUNG Oleh M.Irham Penelitian ini bertujuan untuk menjelaskan bagaimana profil konsumen pria dan mendeskripsikan perceived value serta mengetahui faktor apa yang membentuk konsumen pria dalam membeli produk skin care di Bandar Lampung. Jenis penelitian ini adalah penelitian deskriptif yaitu penelitian yang dilakukan dengan tujuan utama untuk memberikan gambaran atau deskripsi tentang suatu keadaan secara objektif. Sampel dalam penelitian ini adalah 100 responden konsumen pria dalam pembelian produk skin care di Bandar Lampung. Analisis data yaitu dengan analsis statistik deskriptif dan analisis faktor. Profil konsumen pria sebagian besar berumur 20 sampai 30 tahun. Mereka memiliki pendapatan lebih, sebagian besar sudah bekerja dengan latar belakang tingkat pendidikan baik, dan sadar akan kebutuhan dirinya. Hasil penelitian berdasarkan analisis faktor dari keempat variabel X1, X2, X3, X4 diperoleh lima faktor utama yang membentuk konsumen pria dalam pembelian produk skin care di Bandar lampung yaitu harga, persepsi sosial, emosional diri, hubungan sosial, kualitas produk, dan diketahui dari kelima faktor, ada satu faktor yang lebih dominan yaitu dengan nilai MSA 0,807 dan 0,782 > 0,5 adalah faktor ketiga (emosional diri) artinya bahwa emosional diri merupakan faktor konsumen pria dalam pembelian produk skin care di Bandar Lampung. Kata Kunci : Perceived Value, Pembelian Produk, Konsumen Pria. ABSTRACT MALE CONSUMER PERCEIVED VALUE IN PURCHASING SKIN CARE PRODUCT IN BANDAR LAMPUNG BY M. IRHAM This study aimed to explain the male consumer profile and describe perceived value and find out what factor forms male consumer in purchasing skin care products in Bandar Lampung. This research is descriptive research, a study conducted with the main objective to describe a situation objectively. The samples in this study were 100 male consumers respondents in purchasing skin care products in Bandar Lampung. Data analysis technique used is descriptive statistics and factor analysis. The profil of respondents are majority male consumers aged 20 to 30 years. They have more income, most are already working with a good level of education background, and aware of their needs. The results based on factor analysis of four variables X1, X2, X3, X4 obtained five main factors that shape male consumers in purchasing skin care products in Bandar Lampung, namely price, social perception, emotional self, social relations, product quality, and it is known from the fifth factor, there is one more dominant factor, it is the value of MSA 0.807 and 0.782 > 0.5 is the third factor (emotional self), it means that the emotional self is a factor of male consumers in purchasing skin care products in Bandar Lampung. Keywords : Perceived Value, Purchase Product, Male Consumer.

Jenis Karya Akhir: Skripsi
Subyek:
> J General legislative and executive papers
Program Studi: Fakultas ISIP > Prodi Ilmu Administrasi Bisnis
Pengguna Deposit: 9353366 . Digilib
Date Deposited: 04 Apr 2015 03:22
Terakhir diubah: 04 Apr 2015 03:22
URI: http://digilib.unila.ac.id/id/eprint/7895

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