Ayu Sunarti, 0856051008 (2014) ANALISIS PERBEDAAN GENDER TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN(Studi pada Mahasiswa FISIP UNILA yang Mengkonsumsi Air Minum dalam Kemasan ADES). Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.
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Abstract
ABSTRACT The purpose of this research is to know the difference between the commitment of men and women as well as to find out the orientation of the individual, environmental awareness, knowledge ecologikal, intention to buy green, sell green products behavior better among men and women of distinction environment-friendly. Data were analyzed using methods of test validity, reliability, and hypothesis testing. The results of this study showed that there was no significant difference in overall commitment between men and women just that there are differences in commitment to variable environmental awareness, it is based on the significant value on the table Independent Samples T Test, ie 0.000 <0.005 results are not overly affect because a little different or the same can be said. Keyword : Gender, Environment friendly commitment, Validity Test Methods, Reliability, Testing Hypothesis. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui perbedaan komitmen antara laki-laki dan perempuan serta untuk mengetahui orientasi individual, kesadaran lingkungan, pengetahuan ekologikal, niat beli hijau, perilaku beli produk hijau yang lebih baik antara laki-laki dan perempuan tehadap komitmen ramah lingkungan. Teknik analisis data menggunakan metode uji validitas, reliabilitas, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa tidak terdapat perbedaan komitmen yang signifikan secara keseluruhan antara laki-laki dan perempuan hanya saja ada perbedaan komitmen terhadap variabel kesadaran lingkungan, hal ini berdasarkan pada nilai signifikansi pada table Independent Samples T Test, yaitu 0,000 < 0,005 hasilnya tidak terlalu mempengaruhi karna sedikit berbeda atau dapat dikatakan sama. Kata Kunci : Gender, Komitmen ramah Lingkungan, Metode Uji Validitas, Reliabilitas, Uji Hipotesis.
| Item Type: | Other |
|---|---|
| Subjects: | A General Works = Karya Karya Umum A General Works = Karya Karya Umum > Karya Karya Umum = 000 |
| Divisions: | Fakultas ISIP > Prodi Administrasi Bisnis |
| Depositing User: | 7365553 . Digilib |
| Date Deposited: | 12 Jan 2015 04:29 |
| Last Modified: | 12 Jan 2015 04:29 |
| URI: | http://digilib.unila.ac.id/id/eprint/6354 |
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