Ester Luciana Lolorenta Nainggolan, 1016031041 (2015) Strategi Customer Service dalam Mempromosikan Paket Always On pada Pengunjung Gerai 3 (Tri) Store Bandarlampung. FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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Abstract
ABSTRAK Salah satu jenis operator yang mewarnai jaringan telekomunikasi adalah 3 (Tri) yang menghadirkan Paket Always On. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi yang dilakukan oleh Customer Service Provider 3 (Tri) dalam mempromosikan paket Always On. Penelitian ini menggunakan teori AIDDA dan metode penelitian deskriptif kualitatif. Penulis mengambil informan di Gerai 3 (Tri) Store Bandarlampung yaitu 2 customer service dan 5 pelanggan yang berkunjung ke Gerai 3 (Tri) Store Bandarlampung. Teknik pengumpulan data adalah observasi, wawancara mendalam, dokumentasi dan kepustakaan. Hasil penelitian menunjukkan bahwa (1) Customer service menggunakan strategi komunikasi dalam mempromosikan Paket Always On. (2) Strategi komunikasi yang dilakukan customer service adalah mengucapkan salam yang merupakan bagian dari kesopan-santunan, keramah–tamahan. (3) Berpenampilan menarik dan memperhatikan kecantikan dapat memberikan kesan nyaman bagi lawan bicara. (4) Menggunakan bahasa yang mudah dipahami dan memiliki kesabaran, serta mengajukan kalimat yang sugesif dan persuasif, (5) Serta mendukung pembuatan keputusan. Kata kunci: Strategi komunikasi, customer service, promosi ABSTRACT A kind of operator that coloring telecommunication network is 3 (Tri) that presented Always On Package. This study attempts to described the communications strategy done by customer service provider 3 (Tri) in promoting Always On Package outlets in visitors 3 (Tri) Store Bandarlampung. This research using the theory AIDDA and use a method of descriptive qualitative research .The author taking informants in outlets 3 (Tri) Store Bandarlampung namely 2 customer service and 5 customers who visit outlets 3 (Tri) Store Bandarlampung. Data collection techniques in this research are observation, in-depth interviews, documentation and literature. The result showed that (1) Customer service use the communications strategy in promoting Always On Package to customers. (2) Communications strategy by customer service is greeting the customers, which is the part of politeness and friendliness. (3) Good looking and beautiful can give the impression of her comfortable for the opponent. (4) Communicate well and correctly, using language that is easily understood and have the patience, and submit a sentence that suggestive and persuasive, (5) and to support decision-making. Keyword: the communications strategy, customer service, promotion
| Item Type: | Other |
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| Subjects: | H Ilmu Sosial = Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas ISIP > Prodi Komunikasi |
| Depositing User: | 6913881 . Digilib |
| Date Deposited: | 05 May 2015 06:41 |
| Last Modified: | 05 May 2015 06:41 |
| URI: | http://digilib.unila.ac.id/id/eprint/9717 |
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