HIDAYATULLAH SURYA DIRGABRATA, 0856051021 (2014) IMPLEMENTASI MARKETING MIX DAN PENGARUHNYA TERHADAP MINAT BERKUNJUNG KE TAMAN WISATA LEMBAH HIJAU. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
ABSTRACT IMPLEMENTATION OF MARKETING MIX AND EFFECT ON INTEREST GO LEMBAH HIJAU PARK By HIDAYATULLAH SURYA DIRGABRATA Recreational areas and tourist spots are now competing more and more. Therefore the owners of sites competing to create a strategy for sights that they manage to be interesting and interest the visitors to visit it even bigger. The problems of this study is how the influence of product, price, place, promotion, people, physical evidence and process of interest visit. Interest is something that is personal and is closely related to attitude. Interests and attitudes are the basis for prejudice, and interest is also important in making a decision. Interests can cause a person eager to go to something that has caught his interest. Interest is a source of motivation that drives people to do what they want when they are free to choose. This type of research is the study hypothesis testing. Using multiple linear regression method. The conclusion of this study is: Variable product, price, promotion, and the process has a significant effect on the interest of consumers go to Green Valley. Variable places, people / employees, the physical state of no significant effect on the interest of consumers to go green valley. Variable product, price, promotion, process, variable places, people / employees, physical state, jointly or simultaneously significant effect on the interest of consumers visit. Key Word : Marketing Mix, Interests Visiting, Multiple Linear Regression. promotion, and the process has a significant effect on the interest of consumers go to Green Valley. Variable places, people / employees, the physical state of no significant effect on the interest of consumers to go green valley. Variable product, price, promotion, process, variable places, people / employees, physical state, jointly or simultaneously significant effect on the interest of consumers visit. Key Word : Marketing Mix, Interests Visiting, Multiple Linear Regression. ABSTRAK IMPLEMENTASI MARKETING MIX DAN PENGARUHNYA TERHADAP MINAT BERKUNJUNG KE TAMAN WISATA LEMBAH HIJAU Oleh HIDAYATULLAH SURYA DIRGABRATA Tempat-tempat rekreasi serta tempat-tempat wisata yang bersaing saat ini sudah semakin banyak. Oleh sebab itu para pemilik tempat wisata bersaing untuk membuat strategi agar tempat wisata yang mereka kelola tersebut menjadi menarik dan minat para pengunjung untuk mengunjunginya pun semakin besar. Rumusan masalah dalam penelitian ini adalah Bagaimana pengaruh product, price, place, promotion, people, physical evidence, dan process terhadap minat kunjungan. Minat adalah sesuatu yang pribadi dan berhubungan erat dengan sikap. Minat dan sikap merupakan dasar bagi prasangka, dan minat juga penting dalam mengambil keputusan. Minat dapat menyebabkan seseorang giat melakukan menuju ke sesuatu yang telah menarik minatnya. Minat merupakan sumber motivasi yang mendorong orang untuk melakukan apa yang mereka inginkan bila mereka bebas memilih. Jenis penelitian ini adalah penelitian pengujian hipotesis. Menggunakan metode Regresi Linear Berganda. Kesimpulan penelitian ini adalah: Variabel product (produk), price (harga), promotion (promosi), dan process (proses) memiliki pengaruh signifikan terhadap minat kunjung konsumen ke Lembah Hijau. Variabel place (tempat), people (orang/pegawai), pyshical evidence (keadaan fisik) berpengaruh tidak signifikan terhadap minat berkunjung konsumen ke lembah hijau. Variabel product (produk), price (harga), promotion (promosi), process (proses), Variabel place (tempat), people (orang/pegawai), pyshical evidence (keadaan fisik), secara bersama-sama atau simultan berpengaruh signifikan terhadap minat berkunjung konsumen. Kata Kunci : Bauran Pemasaran, Minat Mengunjungi, Regresi Linear Berganda.
| Jenis Karya Akhir: | Skripsi |
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| Subyek: | |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Administrasi Bisnis |
| Pengguna Deposit: | 6579183 . Digilib |
| Date Deposited: | 29 Dec 2014 07:05 |
| Terakhir diubah: | 29 Dec 2014 07:05 |
| URI: | http://digilib.unila.ac.id/id/eprint/6229 |
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