TERRA EKA YUSTICIA, 1016051106 (2014) THE INFLUENCE OF SHOPPING ENVIRONMENT RESPONSES, SHOPPING LIFESTYLE, IN-STORE PROMOTION AND SERVICE QUALITY TOWARD IMPULSE BUYING (Study at Chandra Departement Store Tanjung Karang) PENGARUH RESPON LINGKUNGAN BELANJA, SHOPPING LIFESTYLE, IN-STORE PROMOTION DAN KUALITAS LAYANAN TERHADAP PEMBELIAN IMPULSIF (studi pada Chandra Departement Store Tanjung Karang). FAKULTAS ISIP, UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
The purpose of this research is to find out the effect of the shopping environment responses, shopping lifestyle, in-store promotion and service quality toward impulse buying. The type of this research is hypothesis examining. The population in this research is the consumers of Chandra Departement Store with samples of this research are 100 respondents who shop at Chandra Departement Store using accidental sampling. This research uses questionnaire as a measurement instrument. While the data analysis used is multiple regression analysis and the classical assumptions test. The results of data analysis by using multiple regression showing that the variable of shopping lifestyle, in-store promotion and service quality influenced significantly to impulse buying. All four variables are simultaneously influenced toward impulse buying. The practical implications for the retailers should be more focus on doing in-store promotion programs and stimulate consumers for doing shopping lifestyle to increase the impulse buying. keyword: impulse buying, shopping environment responses, shopping lifestyle, in-store promotion, service quality. Studi ini bertujuan untuk mengetahui pengaruh respon lingkungan belanja, shopping lifestyle, in-store promotion dan kualitas layanan terhadap pembelian impulsif. Jenis penelitian ini adalah penelitian pengujian hipotesis. Populasi dalam penelitian ini adalah konsumen dari Chandra Departement Store dengan jumlah sampel penelitian ini sebanyak 100 orang responden yang berbelanja di Chandra Departement Store dengan menggunakan accidental sampling. Penelitian ini menggunakan kuesioner sebagai instrument pengukuran. Sementara analisis data dengan analisis regresi berganda dan uji asumsi klasik. Hasil dari analisis data dengan menggunakan regresi berganda menunjukan bahwa variabel shopping lifestyle, in-store promotion dan kualitas layanan berpengaruh signifikan terhadap pembelian impulsif. Keempat variabel berpengaruh secara simultan terhadap pembelian impulsif. Implikasi praktis untuk peritel sebaiknya peritel lebih fokus melakukan program in-store promotion dan menstimulus konsumen untuk melakukan shopping lifestyle dalam upaya meningkatkan pembelian impulsif. Kata kunci : pembelian impulsif, respon lingkungan belanja, shopping lifestyle, in-store promotion, kualitas layanan.
| Jenis Karya Akhir: | Skripsi |
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| Subyek: | |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Administrasi Negara |
| Pengguna Deposit: | 222547 . Digilib |
| Date Deposited: | 29 Sep 2014 01:59 |
| Terakhir diubah: | 29 Sep 2014 01:59 |
| URI: | http://digilib.unila.ac.id/id/eprint/3537 |
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